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Weddings Report

After a few years of postponed weddings, Gen Z and Millennials are back in the full swing of wedding seasons. Some young consumers are getting married themselves, and many more are attending weddings in the coming year. And either way, young people have opinions on how marriages and weddings have shifted. For them, traditional and expensive weddings are out of style—and the same goes for rings.

This year’s Weddings report will explore what Gen Z and Millennials think about the shift from expensive to inexpensive, the average amount they have or are willing to spend on a wedding, and what they are phasing out of traditional wedding ceremonies and planning.

Download the full report for further insights

  • How young consumers are moving away from traditional wedding celebrations
  • What Gen Z and Millennials say are going out of style and staying in style for weddings traditions
  • How many weddings young consumers are planning to attend this year
Report length: 16 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded January 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in January 2023.

Additional survey content for Pro users: How much young consumers are willing to spend on their weddings, what young people think about lab-made engagement rings, and how many weddings young consumers are planning to attend this year.

Recent years' reports on this topic

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North America
Western Europe