After a few years of postponed weddings, Gen Z and Millennials are back in the full swing of wedding seasons. Some young consumers are getting married themselves, and many more are attending weddings in the coming year. And either way, young people have opinions on how marriages and weddings have shifted. For them, traditional and expensive weddings are out of style—and the same goes for rings.
This year’s Weddings report will explore what Gen Z and Millennials think about the shift from expensive to inexpensive, the average amount they have or are willing to spend on a wedding, and what they are phasing out of traditional wedding ceremonies and planning.
Report length: 16 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded January 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in January 2023.
