Wedding Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

2020 was not a great year for the wedding industry. Weddings took a big hit at the start of the pandemic, with many either being postponed or canceled indefinitely. But as it became clear that the pandemic would last for some time, couples found ways to still celebrate their big day. This wedding report dives into the future of weddings for the next generations, from what’s going out of style to the new trends in the pandemic era and in the future.

Download the full report for insights on: 

  • The wedding trends that have gone most of out of style since COVID-19 began
  • The wedding trends born from the pandemic that young people say will last post-COVID
  • How an increased reliance on e-commerce has affected young females preference for online wedding shopping

Report length: 9 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded in January 2021

Additional survey content for Pro users: What young people planned or plan to have when they get married and how much they plan to spend on their weddings. 

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