COVID put a stop to many young peoples’ matrimonial plans as weddings spent two years being canceled and postponed. But while the celebrations are making a comeback, the pandemic may have changed weddings—and marriage itself—for good. YPulse’s Wedding report dives into young peoples’ changing feelings about marriage, the wedding trends going in and out of style, and the demographics opting for tradition and big celebrations.
Download the full report for insights on:
- How COVID has changed weddings, and how many young consumers are attending weddings this year
- Their feelings about marriage, and how its changed over time
- How the rise of e-commerce has changed wedding dress shopping
Report length: 12 pages
North America report is based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in January 2022
Western Europe report is based on a survey of 1300 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in January 2022
Additional survey content for Pro users: The average age they want to get married, how much they spent/plan to spend on their weddings, the wedding trends they want/had at their weddings, and their feelings about engagement rings.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent