Understanding the financial behaviors of Gen Z and Millennials is critical for brands to stay relevant in today’s digital economy. These gens are shaping the future of fintech by demanding easier, faster, and more personalized financial services. This is a huge opportunity for brands to build loyalty by offering seamless digital management experiences that fit in with young consumers’ lifestyles and financial goals—which has more to do with education than investment right now.
In YPulse’s 2024 Fintech behavioral report, we’re looking into all things digital and financial, from where Gen Z and Millennials financial knowledge is coming from to how they’re currently feeling about digital investing and crypto payments, and more.
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September 2024
