- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Fintech Report
Understanding the financial behaviors of Gen Z and Millennials is critical for brands to stay relevant in today’s digital economy. These gens are shaping the future of fintech by demanding easier, faster, and more personalized financial services. This is a huge opportunity for brands to build loyalty by offering seamless digital management experiences that fit in with young consumers’ lifestyles and financial goals—which has more to do with education than investment right now.
In YPulse’s 2024 Fintech behavioral report, we’re looking into all things digital and financial, from where Gen Z and Millennials financial knowledge is coming from to how they’re currently feeling about digital investing and crypto payments, and more.
Download the full report for further insights
- Where Gen Z and Millennials are keeping their money and how they're tracking their finances
- What kind of financial resources do they use and who they trust for financial advice
- How many young people are actually investing their money and what kinds of investments they have
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September 2024
Additional Survey Content:
What young people want to see from their financial companies and fintech apps, what demographics are most likely to be investing right now, what their top peer-to-peer payment platforms are and what they’re using them for.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.
Recent years' reports on this topic
- 2025Fintech Report
- 2023Fintech Report
- 2022Fintech Report
- 2021Fintech Report