Gen Z and Millennials expect tech to be cutting edge in every aspect of their lives—including their finances. Gen Z is entering into adulthood, and they’re starting to manage their own money, and for this gen their phones are central to their financial management from the start. Of course, smartphones and social media aren’t the only financial disruptors in their worlds. These generations are likely to believe that they way previous generations built wealth won’t work for them. But have the recent downturns in the crypto and NFT markets dowsed their digital investment dreams?
YPulse’s Fintech report looks into all things digital and financial, from where Gen Z and Millennials financial knowledge is coming from to how they’re currently feeling about digital investing and crypto payments, and more.
Download the full report for insights on:
- How (and why) phones are getting Gen Z more financially responsible
- To see whether Gen Z and Millennials are still interested in digital investment following the recent downturn
- How brands can get involved in digital investments to grab the attention of eager young investors
Report length: 12 pages
North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in June 2022
Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in June 2022
Additional survey content for Pro users: specific peer-to-peer apps young people are using, additional statements on what they think of digital investments and what they’d like to see from financial companies.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent