Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.
For some time, the emergence of technology in the financial space was a competitive edge new players used over slow-to-evolve traditional institutions—but by the time YPulse released the Fintech trend report in 2017 the entire financial industry was in a fintech race. Young consumers’ digital preferences are continuing to reshape the financial world, fueling the biggest trends in fintech from peer-to-peer payment services to robo-advisors to digital financial resources that provide financial advice with little to no human interaction. This report checks back in with young consumers’ financial management preferences and reveals how fintech has evolved through the past few years. We also reveal a missing piece of fintech that has become a critical need among Millennial consumers.
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Report length: 16 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded in May 2021
Additional survey content for Pro users: Banks they use, financial services company they’re familiar with and have used in the past 12 months, features used on their bank/brokerage’s mobile app, and investment goals.