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North AmericaWestern Europe
Twentysomethings Today Trend Report
Twentysomethings today wield some serious spending power—and headlines suggest it’ll only continue as Gen Z becomes the wealthiest generation. If that wasn’t reason enough to pay attention to this demo, young adults in their 20s are also shaping cultural trends and defining what’s “cool” on social media. In this report, we do a deep dive into how this demo is doing things differently than previous generations (who needs to move out of the house at 18?!), what they’re prioritizing in their lives now, and what’s shaping their habits and preferences when it comes to entertainment, music, and more.
Download the full report for further insights
- 11 ways they're rewriting this life stage
- What they’re focusing on in their 20s and what life goals they’re trying to achieve
- What shapes their habits and preferences, and how brands can strategically reach them
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Report Length: 46 pages, North America report is based on a survey conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany
The data file also includes data split by the following demographics: Gender, Age Groups, Academic Status, Race, People of Color, Country, Urban/Rural Status, LGBTQ+, and Parent