What Is Wellness? Trend Report

Gen Z and Millennials have come a long way from a diet-driven wellness culture, but they think the space still has a long way to go. Social media feeds full of images of “perfection” and unrealistic wellness trends are creating a culture that they feel is toxic and harmful. So, once again, these generations are re-evaluating what wellness really is and looking to de-toxify wellness culture—and they want brands to get involved in this wellness evolution. If you’re thinking, “oh, but not my brand, we aren’t considered ‘wellness,’ and we don’t have ‘wellness products,’ so this doesn’t apply”…not so fast! These gens feel that any brand can talk wellness, and all brands need to understand what wellness truly means to young consumers to appeal to their ever-evolving ideas of self-care. Download the full report for insights on: How and why wellness culture has shifted since Millennials were growing up, and what it looks like now What wellness truly means to these generations and what activities they are doing for...