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New Content Creators Trend Report

Download the full report for further insights

The majority of young people are creating content for an audience, making almost everyone in these generations an influencer in their own right. While these young creators may have a smaller audience, they have just as much eagerness to work with brands. And for brands, these young creators are hidden gems.

YPulse’s new research is a guide to these next gen creators: who they are, what and why they’re posting, how they feel about working with brands, and what the future of creator collabs looks like in the era of the nano-influencer.

Download the full report for insights on: 

  • The type of content these creators are making and the platforms they are posting it on
  • How creating content for social media makes them feel, both mentally and creatively
  • Their view on social media as a valid career opportunity, and how they want brands to approach them
  • Their eagerness to work with brands, and what they expect in return

Report length: 45 pages

North America report is based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in December 2022

Western Europe report is based on a survey of 1300 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in December 2022

Additional survey content for Pro users: How young people describe themselves, what they use to edit their photos & how they edit their physical appearance, and their favorite app to post content on.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent

Recent years' reports on this topic

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North America
Western Europe