The majority of young people are creating content for an audience, making almost everyone in these generations an influencer in their own right. While these young creators may have a smaller audience, they have just as much eagerness to work with brands. And for brands, these young creators are hidden gems.
YPulse’s new research is a guide to these next gen creators: who they are, what and why they’re posting, how they feel about working with brands, and what the future of creator collabs looks like in the era of the nano-influencer.
Download the full report for insights on:
- The type of content these creators are making and the platforms they are posting it on
- How creating content for social media makes them feel, both mentally and creatively
- Their view on social media as a valid career opportunity, and how they want brands to approach them
- Their eagerness to work with brands, and what they expect in return
Report length: 45 pages
North America report is based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in December 2022
Western Europe report is based on a survey of 1300 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in December 2022
Additional survey content for Pro users: How young people describe themselves, what they use to edit their photos & how they edit their physical appearance, and their favorite app to post content on.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent
