Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

The In-Between Trend Report

Download the full report for further insights

As we enter 2022, we’ve been exploring Gen Z and Millennials’ mindsets and found that many young people are living in a limbo created by COVID-19. They’re still craving the experiences they’ve been missing out on for so long, but also have adjusted in many ways to their new, much-closer-to-home normal. The reality is that some things will never return to the way they were, and they don’t want to go back to everything they left behind.

Download the full report for insights on: 

  • What young people expected from 2021 and what the reality of it was
  • Their current state of limbo and how they are proceeding going into another year of COVID
  • What’s next going into 2022 in terms of retail, style, travel, and experiences

Report length: 38 pages

North America report is based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded November 2021

Western Europe report is based on a survey of 1300 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded November 2021


Additional survey content for Pro users: What purchases young people plan to make in 2022, what they plan to return to and what they will never do again, and what will become part of normal life once the pandemic is over.

Survey content for pro users also includes data split by the following demographics: Gender, Generation, Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, and Parent.

Recent years' reports on this topic

Download content
North America
Western Europe