NEW GEN Z 101: Unlock & Outlast Microtrends

Cooking and Diets Report

Mar 30 2022

COVID (and the time spent at home) fueled young people’s passion for cooking. But with more and more young people going out into the world, what is their diet and time in the kitchen looking like now?

YPulse’s Cooking and Diets report digs into Gen Z and Millennials eating habits, how they feel about cooking, and what brands need to know about the future of these young cooks.

Download the full report for insights on:

  • How well Gen Z and Millennials are sticking to their 2022 resolution of eating healthier
  • How many young people cook and the benefits it provides for them
  • What type of recipes Millennial parents are looking for

Report length: 13 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in March 2022

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: What Gen Z and Millennials are typically eating for breakfast, lunch, dinner, and snacks, how often they are ordering take out / delivery food, and how many are regularly consuming plant-based products. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent

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