NEW GEN Z 101: Unlock & Outlast Microtrends

Cooking & Diets

Apr 10 2019

Healthy eating and cleaner diets are more mainstream than ever, thanks to young consumers’ affinity for wellness—but their relationship with food isn’t black and white. The meals they’re typically eating during the week are ultimately a mix between the healthy and not so healthy, and Gen Z and Millennials show different eating habits…

Download the full report for insights on: 

  • What they’re eating during an average weekday
  • What they define as “cooking”
  • The food-related activities they’re participating in
  • Their top sources for recipes

Report length: 5 pages

Based on a YPulse survey among 1000 13-36-year-olds in the U.S., fielded March 2019

You might also like...

North America
Cultural Appropriation Keeps Trending–Here’s What Brands Should Know
Cultural appropriation is an important issue to Gen Z and Millennials, and there ar...
Western Europe
3 Things Brands Should Know About Young Europeans’ Fitness Routines
We know that health and fitness are important to Gen Z and Millennials. But after t...
North America
Gen Z and Millennials Continue Their Moves Into a “New Normal”
Most Gen Z and Millennials still think COVID is a threat—but they’re not staying ho...