Cooking and Diets Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

As YPulse’s 2020 Comfort in the Kitchen trend report revealed, COVID has significantly altered young consumers’ relationship with food. More time spent at home has led to more cooking than ever and new diets and routines to cope with the pandemic were formed. YPulse’s latest Cooking and Diets behavioral report checks back in with young consumers’ cooking and eating behaviors now that a new year is upon us. Are young people still happy with more time in the kitchen? This report looks at young consumers’ attitudes towards cooking, shifts in diets since 2019, and what young people want most from the foods they eat.

Download the full report for insights on: 

  • Young consumers’ attitudes towards cooking more after a year in quarantines
  • The group of consumers that is more likely to make meals from scratch compared to 2019
  • The diets that have become more popular among Gen Z over the past few months
  • The top factors young consumers consider when choosing what to eat
  • Families’ growing focus when it comes to eating
  • The group of consumers who is more likely to be consuming and posting food content online

Report length: 12 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded in February 2021

Additional survey content for Pro users: Favorite thing to eat and drink, the meal they eat on a typical weekday and weekend, what they eat for breakfast, lunch, dinner, and for snacks, the beverages they drink on a typical weekday, and where they get recipes. 

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