Cooking and Diets Report

As YPulse’s 2020 Comfort in the Kitchen trend report revealed, COVID has significantly altered young consumers’ relationship with food. More time spent at home has led to more cooking than ever and new diets and routines to cope with the pandemic were formed. YPulse’s latest Cooking and Diets behavioral report checks back in with young consumers’ cooking and eating behaviors now that a new year is upon us. Are young people still happy with more time in the kitchen? This report looks at young consumers’ attitudes towards cooking, shifts in diets since 2019, and what young people want most from the foods they eat. Download the full report for insights on:  Young consumers’ attitudes towards cooking more after a year in quarantines The group of consumers that is more likely to make meals from scratch compared to 2019 The diets that have become more popular among Gen Z over the past few months The top factors young consumers consider when choosing what to eat Families’ growing focus when it...