Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.
As YPulse’s 2020 Comfort in the Kitchen trend report revealed, COVID has significantly altered young consumers’ relationship with food. More time spent at home has led to more cooking than ever and new diets and routines to cope with the pandemic were formed. YPulse’s latest Cooking and Diets behavioral report checks back in with young consumers’ cooking and eating behaviors now that a new year is upon us. Are young people still happy with more time in the kitchen? This report looks at young consumers’ attitudes towards cooking, shifts in diets since 2019, and what young people want most from the foods they eat.
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Report length: 12 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded in February 2021
Additional survey content for Pro users: Favorite thing to eat and drink, the meal they eat on a typical weekday and weekend, what they eat for breakfast, lunch, dinner, and for snacks, the beverages they drink on a typical weekday, and where they get recipes.