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WE Religion and Spirituality Report

Apr 25 2022

YPulse has been tracking young consumers’ shift away from religion and toward spirituality for a while now—and we’re seeing the same trend happening in Western Europe, too. With organized religion dwindling and mystical healing going mainstream, what is belief for young Europeans now?

Ypulse’s WE Religion and Spirituality report dives into young Europeans’ religious and spiritual beliefs, their interest in the supernatural, and how brands can play into these practices to get in front of consumers.

Download the full report for insights on: 

  • How religion is being re-defined by young people and how organised religion can adapt to this
  • Their growing participation of supernatural practices, the interest in products associated with it, and how brands can get involved
  • How millennial parents are turning to religion for guidance

Report length: 13 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in March 2022.

Additional survey content for Pro users: which religious belief/ faith young consumers are identifying as, what’s considered a religion to them and additional information and opinions on what religious/spiritual practices mean to Western European consumers. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent.

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