Two years into the pandemic, many young consumers are starting to recover from the financial impact of the pandemic, and spending is trending up. But some still need financial help and more flexible jobs, giving brands and employers the opportunity to offer resources and perks. YPulse’s finance and spending monitor dives into young consumers’ current employment status, their financial goals this year, the demographics in need of the most support, and how brands can help.
Download the full report for insights on:
- How many young consumers are currently employed, and how they’re fueling The Great Resignation
- How Gen Z’s income and spending has changed in the last year
- The demographics bouncing back financially—and those that still need help
Report length: 13 pages
Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in February & March 2022
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: Their top financial goals, how much money they’re making monthly, how much money they’re spending monthly, and their biggest financial priorities.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent