Finance / Spending Monitor Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

YPulse has monitored the economic impacts of COVID from early on, and after the financial setbacks that many young people experienced in 2020, creating more economic stability for themselves has certainly become a more important goal. This most recent finance/spending monitor reveals the shifting financial priorities of Millennials, Gen Z, and young families for the upcoming year, and how brands can be of value as they work towards their new goals.

Download the full report for insights on: 

  • Young consumers’ top financial goals for 2021
  • Millennial employment status pre-COVID to now
  • How COVID has affected young parents’ financial budgets
  • Gen Z’s current financial needs

Report length: 10 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded in February 2021

Additional survey content for Pro users: Interest in freelancing, monthly take-home pay, average savings and debt amounts, monthly expenditures, and purchases they plan to make in the upcoming year.  

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