Once again, COVID created a unique holiday season for young people. Despite the looming shipping issues and new COVID variant, Gen Z and Millennials’ holiday shopping plans called for a mix of in-person & online purchasing and mass merchant retailers. But did these young shoppers follow through with these plans? We followed up on young consumers’ holiday shopping to see how much they spent, when they bought, and what they wrapped up—and how it compared to last year.
Download the full report for insights on:
- When young shoppers started shopping for the holidays this year and how it differs from years past
- How they shopped, in-person vs online
- The top retailers young shoppers bought holiday gifts from
Report length: 13 pages
North America report is based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in December 2021 & January 2022
Western Europe report is based on a survey of 1300 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in December 2021 & January 2022
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: What young shoppers bought as gifts this year, how much they spent on gifting, who they bought gifts for, and how many stuck to a budget while holiday shopping.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent