The 2020 holiday season was unlike any that came before it. In October, YPulse’s Holiday Shopping report predicted that financial repercussions, lack of comfort with in-store shopping, and the obstacles of shopping during a pandemic would all affect how the holiday shopping season went. So how did it all play out? In this post-holiday shopping review report, we look at how young consumers actually shopped over the holiday season, how much they ended up spending on gifts for themselves and others, which retailers won out this season, and which spending behaviors you can expect to see more of among young shoppers.
Download the full report for insights on:
- How the pandemic affected Millennials’ holiday shopping
- Which type of retailer ticked off all the boxes for young consumers’ needs in the 2020 holiday shopping season
- How young consumers’ holiday shopping behaviors during a pandemic proves that in-store shopping isn’t dead
- The group that is more likely to be shopping on their smartphones compared to their peers
Report length: 10 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded December 2020 and January 2021
Additional survey content for Pro users: When they shopped for the holidays, which holiday shopping days they shopped, who they purchased gifts for, influences for what they purchased for the holidays, where they got gift ideas, what they bought as gifts, and what they received as gifts.