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Religion and Spirituality Report

Apr 20 2022

For years, YPulse has been tracking young peoples’ thoughts and feelings about religion (or lack thereof) and their shift to more spiritual beliefs. This move away from traditional faith has only increased since the pandemic. So what do young people believe in now?

YPulse’s Religion and Spirituality report checks in on Gen Z and Millennials religious and spiritual beliefs, their interest in supernatural practices, and how brands can play into these practices to get in front of consumers.

Download the full report for insights on:

  • How young people are redefining religion and what they want from organized religion
  • Their participation in supernatural practices, their interest in products around it, and how brands can get involved
  • How Millennial parents are relying on religion

Report length: 13 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in March 2022

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: How young people describe their religious faith / beliefs, what things are like a religion to them, and additional statements on their feelings about religion and supernatural / mystical practices

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent

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