Gen Z and Millennial research, trends, and insights
The decline in religious belief among Millennials has been discussed for about as long as we can remember, and it’s been suggested that Gen Z will join the older gen’s atheist ranks. In YPulse’s latest religion and spirituality report, we check in with young consumers’ religious and spiritual beliefs, breaking down the changes over the last few years. We also dive into the rise of mystical healing/supernatural practices and how passions may be fulfilling a sense of community that religion once did.
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Report length: 11 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded in March 2021
Additional survey content for Pro users: How they would describe their religious faith/beliefs, the religious practices they are partaking in, situations they feel are morally acceptable and morally wrong, and the supernatural practices they’ve participated in.