Religion and Spirituality Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

The decline in religious belief among Millennials has been discussed for about as long as we can remember, and it’s been suggested that Gen Z will join the older gen’s atheist ranks. In YPulse’s latest religion and spirituality report, we check in with young consumers’ religious and spiritual beliefs, breaking down the changes over the last few years. We also dive into the rise of mystical healing/supernatural practices and how passions may be fulfilling a sense of community that religion once did.

Download the full report for insights on: 

  • Gen Z’s shifting attitudes towards organized religion, religious beliefs, and their spirituality
  • The role mystical healing and supernatural practices have in the decline of religious beliefs among young consumers
  • Where young consumers are finding meaning outside of traditional religion
  • The types of spiritual content BIPOC consumers are more likely to be seeking
  • How Millennial moms and dads differ in their beliefs and where they seek spiritual guidance

Report length: 11 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded in March 2021

Additional survey content for Pro users: How they would describe their religious faith/beliefs, the religious practices they are partaking in, situations they feel are morally acceptable and morally wrong, and the supernatural practices they’ve participated in. 

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