Topline: Religion & Spirituality

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

While the majority of 13-36-year-olds say that religion is important to them and that they believe in God—this is even more true among teens. Where their religious and spiritual beliefs are most influential is how they are defining themselves and the people they are surrounding themselves with. They are less likely to say they are choosing entertainment content, fashion, food, and products they buy based on the beliefs they have. Gen Z and Millennials may have a different take on religion and how they practice it, but their beliefs still play a strong role in defining themselves.

Download the full report for insights on: 

  • What part of their lives they say their religion or their spiritual beliefs influence
  • What alternative/supernatural beliefs they actually believe in—including tarot, astrology and reiki
  • Whether they would define themselves as religious or spiritual—or both
  • What interests them in their religious services

Report length: 4 pages

Based on a YPulse survey among 1000 13-36-year-olds in the U.S., fielded March 2019

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