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Religion and Spirituality Report

The 2023 Religion and Spirituality report tells us how young consumers feel about their beliefs, what (if any) faiths they practice, and more about how Millennial parents will influence Gen Alpha’s beliefs.

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  • If young consumers describe themselves as religious or spiritual
  • Where else young consumers seek guidance and support
  • Why young consumers aren't allowing supernatural practices replace their religion
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded April 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April 2023.

Additional survey content for Pro users: What young consumers say is morally right or what, what religions young consumers consider themselves, and additional statements on their feelings about supernatural / mystical practices.

Recent years' reports on this topic

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North America
Western Europe