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Health, Drugs and Risky Behavior Report

Download the full report for further insights

In the wake of the pandemic, young consumers have put renewed focus on their health and well-being, doubling down on the practices that support healthy bodies and minds. But how has it impacted the bad habits they picked up to cope with the long months of lockdown?

YPulse’s Health, Drugs and Risky Behavior report looks at young people’s attitudes towards drugs and risky behavior, how they feel about eating healthy (and not), and what shifts we’ve seen pre- and post-COVID.

Download the full report for insights on:

  • How Millennial and Gen Z are tackling their bad habits
  • Whether they’re experimenting with recreational drugs and the influence their mental health has on this
  • To see if infused products continue to be popular amongst young consumers

Report length: 13 pages

North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in June 2022

Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in June 2022

Additional survey content for Pro users: Health trends they’re participating in and important to them, young people’s mental health over the last year and additional statements on recreation drugs. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent



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