The value and future of NFTs and crypto seem to be debated daily. But one fairly consistent narrative is that Gen Z and Millennials are wild about investing in it. But is it really true that these generations are rushing into digital investing?
YPulse’s Buying Into Crypto & NFTs trend research digs in to find out, from how many have actually purchased a digital asset, to their motivations for alt-investing, to what they think about the future of the space, and of course, if brands should be involved.
Download the full report for insights on:
- Why Gen Z and Millennials are so attracted to digital investments, and how they stacks up to stocks
- Why young investors are buying into crypto and how brands are getting involved
- WT* is an NFT, why young people want them, and NFT projects that are mooning
- What digital investors want to see from brands in both the crypto and NFT space, and how brands are already doing it right (and wrong)
Report length: 65 pages
Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in February 2022
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: How many Gen Z and Millennials have purchased digital land and their thoughts about the asset, what would influence young people to buy an NFT from a brand, and how many have additional streams of income and what they do for money
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent