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Valentine’s Day

Download the full report for further insights

YPulse has been tracking young peoples’ feelings towards Valentine’s day, and over and over again we have seen that the holiday is becoming inclusive and less of a “couples only” day. If they’re not with a partner, with who and how are they celebrating? And what do they want from brands?

YPulse’s 2022 Valentine’s Day report jumps into who is celebrating, what they’re gifting, the influence behind their gift choices, and what they want to see from brands to help make this day special.

Download the full report for insights on: 

  • How many are celebrating Valentine’s Day and who they are celebrating with
  • What they plan to do for this holiday and how it ties into The In-Between state of life
  • Where they are getting their Valentines’ gift ideas, what they plan to buy and where they plan to buy it

Report length: 13 pages

North America report is based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in December 2021 & January 2022

Western Europe report is based on a survey of 1300 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in December 2021 & January 2022

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: Who they are gifting and how much money they plan to spend on the gift(s), and what they want as a gift from others for Valentine’s Day.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent

Recent years' reports on this topic

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North America
Western Europe