Valentine’s Day Report

Valentine’s Day is still on. Despite an ongoing pandemic, 58% of young consumers plan to celebrate Valentine’s Day this year, with only a 4pt decrease from 2020. But similar to the holidays celebrated during the COVID era, it will look a lot different this year. This report reveals what brands can do to prepare for the upcoming holiday by breaking down what Valentine’s Day celebrations will look like this year for Gen Z and Millennials, where they’ll be doing their Valentine’s Day shopping, who they’ll be getting gifts for, and what they’ll want most from brands. Download the full report...