Valentine’s Day is still on. Despite an ongoing pandemic, 58% of young consumers plan to celebrate Valentine’s Day this year, with only a 4pt decrease from 2020. But similar to the holidays celebrated during the COVID era, it will look a lot different this year. This report reveals what brands can do to prepare for the upcoming holiday by breaking down what Valentine’s Day celebrations will look like this year for Gen Z and Millennials, where they’ll be doing their Valentine’s Day shopping, who they’ll be getting gifts for, and what they’ll want most from brands.

Download the full report for insights on: 

• Young consumers’ Valentine’s Day plans for the COVID era
• The Valentine’s Day products, services, and gifts young consumers will be looking out for
• The platform young people will be using more than last year to do their Valentine’s Day shopping
• The group that will be outspending their peers for Valentine’s Day

Report length: 12 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded December 2020 and January 2021

Additional survey content for Pro users: Current relationship status, what they plan to gift for Valentine’s Day and what they want as a gift, who they’ll be celebrating Valentine’s Day with.