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Global Holidays

YPulse has been following the popularity of American Holidays within Western Europe for a while now. But now, we want to figure out what young Europeans celebrate throughout the year. Asking young consumers about their celebrated holidays allows us to pinpoint the popularization of certain holidays within Western Europe and to see whether some holidays are becoming a global thing. Are American holidays like Thanksgiving gaining popularity across the pond? And what can brands (especially American) do in the face of European holiday marketing? 

This report digs into young Europeans’ most celebrated holidays, tackles how they celebrate them, and gives insights into Gen Z and Millennials’ thoughts and feelings about brands’ involvement in holiday marketing. 

Download the full report for further insights

  • The holidays young Europeans celebrate throughout the year
  • How young people are celebrating Christmas Day, Christmas Eve, New Year and Eid
  • What do they think of brands (mainly American) getting involved in holiday celebrations
Report length: 18 pages (including Question Index) Based on a survey of 2500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in August & September 2022.

Additional survey content for Pro users: Which holidays they’re celebrating within Western Europe, what young consumers are doing to celebrate said holidays and what brands can do to get involved in holiday marketing. 

Survey content for Pro users also includes data split by the following demographic: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+ and Parent.

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Western Europe