YPulse has been following the popularity of American Holidays within Western Europe for a while now. But now, we want to figure out what young Europeans celebrate throughout the year. Asking young consumers about their celebrated holidays allows us to pinpoint the popularization of certain holidays within Western Europe and to see whether some holidays are becoming a global thing. Are American holidays like Thanksgiving gaining popularity across the pond? And what can brands (especially American) do in the face of European holiday marketing?
This report digs into young Europeans’ most celebrated holidays, tackles how they celebrate them, and gives insights into Gen Z and Millennials’ thoughts and feelings about brands’ involvement in holiday marketing.
Report length: 18 pages (including Question Index) Based on a survey of 2500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in August & September 2022.
Furnishing and decorating their spaces, which brands and channels they’re using, and what home ownership means to their generation.
