Fits For The Feed Trend Report

From #cottagecore to #pearlcore, hashtags seem to rule the fashion conversation, and trends seems to move faster than ever. The balance of power in fashion has shifted completely, with social media, and the young creators who thrive there, the ones dictating what trends—not waiting to be told what’s cool by the industry. But the niche and sometimes OTT fashion aesthetics that thrive on social media bring up the question of whether what young people wear on their feeds is actually what they wear in real life, and what the impact of viral fashion is on their preferences. YPulse’s Fits for the Feed report explores the role social media is playing in Gen Z and Millennials’ style, and what brands need to know about online vs IRL fashion. Download the full report for insights on: How Gen Z and Millennials are dressing for their social media pages vs in-person The fashion trend young people are most interested in participating in What young consumers want from fashion brands Spotlight pages with...