Fits For The Feed Trend Report

From #cottagecore to #pearlcore, hashtags seem to rule the fashion conversation, and trends seems to move faster than ever. The balance of power in fashion has shifted completely, with social media, and the young creators who thrive there, the ones dictating what trends—not waiting to be told what’s cool by the industry. But the niche and sometimes OTT fashion aesthetics that thrive on social media bring up the question of whether what young people wear on their feeds is actually what they wear in real life, and what the impact of viral fashion is on their preferences. YPulse’s Fits for...