After nearly two years of being forced to stay inside, many young Europeans still prefer to stay in than go out, and the Sobriety Shift is making a strong comeback. But what does this mean for Europe’s nightlife? In this report, we dive into young Europeans’ current feelings about drinking and nightlife, how their drinking habits have shifted over the course of the pandemic, and how brands can get involved.
Download the full report for insights on:
- Young Europeans’ feelings around going out vs staying at home, and how the pandemic has influenced this
- Millennials’ drinking habits and their shift toward pre-pandemic drinking tendencies
- What young people are doing instead of drinking and how brands can get involved
Report length: 11 pages
Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain and Italy, fielded in October 2021
Additional survey content for Pro users: How often 13-39-year-olds are going to certain public spaces, when they will be comfortable returning to in-person activities, and the alcoholic beverages they prefer to drink.
