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Summer Plans Report

May 25 2022

Young peoples’ optimism heading into 2022 has paid off and now, they’re heading towards a summer with less social distancing and more socializing. Of course, Gen Z and Millennials are looking forward to hanging out with their loved ones. But unlike the past two years, many are excited to fill their calendar with events and travel they’ve been unable to enjoy.

YPulse Summer Plans report looks into how young people are approaching the season in regard to COVID, which activities they are looking forward to doing and how brands can help them make the most of this summer.

Download the full report for insights on:

  • Will the pandemic affect their summer of 2022
  • What Gen Z and Millennials are planning to get up to this summer
  • How brands can plan ahead to help young people during their summer

Report length: 13 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in May 2022

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: Which jobs young people are doing this summer, whether prom is on the agenda this year and how much they’re planning to spend on prom and what these gens got up to on their spring break.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent

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