Summer Plans Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

Last year, YPulse’s summer report was all about the ways young people were coping with at-home mandates. This year, we dug into what their 2021 summer plans look like in comparison to that season in quarantine. From how many will actually be vaccinated and venturing out to what summer traditions they’ll be embracing, and which will be slower to return, we’ve got a full picture of Gen Z and Millennials’ summer plans.

Download the full report for insights on: 

  • How many young people will be vaccinated in time for Summer 2021
  • The pre-COVID summer traditions that will be making a comeback this year and the traditions that will be slower to return
  • How many young people have summer movies and theater-going in their plans for Summer 2021
  • The summer items that will most be in-demand this year and the groups that will drive the purchases

Report length: 13 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded in April 2021

Additional survey content for Pro users: How COVID is affecting their Summer 2021 plans, what they’re most looking forward to once the threat of COVID has passed, the types of travel they’re planning this Summer, and the jobs they will be working this Summer. 

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