NEW GEN Z 101: Unlock & Outlast Microtrends

Millennials and Brands Special Report

Mar 31 2022

Millennials are the largest generation, and their spending power eclipses all others. They’ve been tackling milestones that make them the focus of more industries, and all brands still need to understand how to reach this gen. Using YPulse’s exclusive youth brand tracker, this special report is an in-depth analysis of the top YScore+ brands among Millennial consumers to explore who is capturing their affinity, and how they’re doing it.

Download the full report for insights on:

  • The top YScore+ brands among Millennial consumers and Millennial parents
  • Industry-specific affinity rankings across media, tech, entertainment; retail; fashion; CPG; household goods; alc/bev; and more
  • Brands that are winning with this group and why
  • Rankings on brands that score highest on diagnostics like “make the world better,” “eco-friendly” “express who I am,” and more
  • Comparative analysis between Millennials’ and Gen Z’s brand affinity

Report length: 46 pages

Based on YPulse’s syndicated youth brand tracker data, and YPulse surveys of 1450 13-39-year-olds in North America

Pro business users can access more brand data on BIPOC young people using the Pro Data dashboard

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