Mar 31 2022
Millennials are the largest generation, and their spending power eclipses all others. They’ve been tackling milestones that make them the focus of more industries, and all brands still need to understand how to reach this gen. Using YPulse’s exclusive youth brand tracker, this special report is an in-depth analysis of the top YScore+ brands among Millennial consumers to explore who is capturing their affinity, and how they’re doing it.
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Report length: 46 pages
Based on YPulse’s syndicated youth brand tracker data, and YPulse surveys of 1450 13-39-year-olds in North America
Pro business users can access more brand data on BIPOC young people using the Pro Data dashboard