Pro Data

Exclusive access to millions of data points collected annually on youth behavior, trends, and brand affinity.

All YPulse survey results are housed in the interactive dashboards below, and each allows you to customize the data to match the demographics of your target audience, compare key stats across vital subgroups, visualize trends over time, and more.

Brand Data

Ongoing measurement of young consumers’ brand affinity, across 20 youth-specific diagnostics                                                                

Behavioral Data

Ongoing survey results revealing the behaviors and views shaping young peoples’ daily lives, from shopping to tech use to lifestyle and beyond

Trend Data

The data behind the major cultural shifts that young consumers are fueling, and the deeper changing views impacting brands

Get started with tutorial videos, support articles, and FAQs to best leverage the YPulse Pro Data.

Here’s more info on the different kinds of data you’ll find in each of these dashboards:

Brand Data

The YPulse Brand Data is the leading syndicated youth brand tracker covering 400+ brands in 10 different industries on a daily basis with Gen Z and Millennials 13-39-years-old. Each of the dashboard views are configured to present each brand’s performance across the 22 different youth-focused metrics we’re tracking and effectively answer the regular questions you’re trying to answer about brands and reaching young consumers. Use the dashboard to understand a brand’s key strengths and weaknesses, measure performance over time, compare to competitors and industry benchmarks, evaluate Corporate Social Responsibility (CSR) perceptions, and discover new brand partnership opportunities. If you’re a YPulse Pro customer and working in brand management, marketing, consumer insights, or ad sales teams, the brand data platform is for you.

Behavioral Data

The Behavioral Data dashboard contains all of the survey topics and questions behind each of the Behavioral Reports. Use this dashboard if you're looking to answer questions about how young consumers spend their time, shop, socialize, plan for seasonal events, and other behavior-driven topics. You can search through questions by report topic and keyword. Many of our Behavioral topics have been asked yearly, so here you can view some year-over-year and data over time to see changes in behaviors and beliefs.

Trend Data

The Trend Data dashboard contains all of the survey topics and questions behind each of the Trend Reports. Use this dashboard if you're looking to explore some of the bigger shifts that young consumers have fueled. This data deep-dives into Gen Z and Millennials' thoughts, beliefs, and new behaviors; and the changes that brands will need to be prepared for. All trends have long-lasting impact, so the full archive of trends is worth exploring to help to understand these generations.

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