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Analyze the ongoing measurement of cultural relevance for 1,000+ brands with young consumers in North America and Western Europe across 23 youth-specific metrics.
Use these dashboards to learn how your brands are performing among Gen Z and Millennials, and what’s driving their affinity.
View how any brand is performing among young consumers across all brand metrics.
Discover key diagnostics to driving purchase intent and loyalty for your brand(s)
Discover which diagnostics are driving success at the Industry level.
Find out which companies young consumers are most excited to work for.
Use these dashboards to compare your brands to key competitors, industry averages, and other brands succeeding with young consumers.
Create comparisons across brands, demographics and industries for all brand metrics.
Access all brand data in exactly the format you need.
Explore ongoing survey results behind all Behavioral Reports to reveal the behaviors and views shaping young peoples’ daily lives, from shopping, to tech use, to lifestyle and beyond.
Dive into the data behind all Trend Reports, which detail the major cultural shifts that young consumers are fueling, and the deeper changing views impacting brands.
Explore every data point from our ongoing Behavioral surveys including YOY trends
Explore the tutorial videos, support articles, and FAQs to best leverage the YPulse Pro Data.
Watch this introductory overview of the YPulse Brand Tracker, survey methodology & data, brands & metrics tracked, and outline of the dashboard views
Find the definitions and calculations for each of the Mindshare, Purchase Intent, YScore+, and Industry measures
Not yet using your interactive access to YPulse survey data? We’re sharing some of our best ways to use and integrate the Behavioral & Trend dashboards into your regular YPulse workflow
Only YPulse Pro subscribers can access +4 million youth data points behind our data dashboards. What are you waiting for?