Gen Z and Brands Special Report

Gen Z is continuing to age into their financial power and any brand that wants to last into the future needs to be prepared for them.

Last year’s Gen Z and brands report gave an in-depth look at some of the biggest drivers of this gen’s behaviors, and the brands that were winning with them through those avenues. With that foundation laid, this year we’re giving you a current snapshot of the top brands among this generation for each industry, and the stories of how some are winning them over.

Download the full report for insights on:

• The top YScore+ brands among Gen Z consumers
• Industry-specific affinity rankings across media, tech and entertainment, retail, fashion, CPG, beauty, and more
• Brands that are winning with this group and why
• Rankings on brands that score highest on diagnostics like “hot” “cool” “keeps getting better” and more
• Comparative analysis between Gen Z and Millennials’ brand affinity

Report length: 37 pages

Based on YPulse’s syndicated youth brand tracker data, and YPulse surveys of 1450 13-39-year-olds in North America

Pro business users can access more brand data on Gen Z using the Brand Tracker dashboards