Special reports are expert explorations on young consumer sentiment, including current event topics and brand affinity analysis.
Gen Z is aging up, and an increasing focus for many brands. They’re setting trends online and are a powerful force for change thanks to their intuitive ability to amplify their voices and connect digitally. This generation is already shifting industry practices, and their influence is only growing. Understanding their drivers, behaviors, values, and the brands that are resonating with them now will be key to future success.
This report delves into the biggest things brands need to know about Gen Z to prepare you for the preferences and needs of the next generation of consumers.
Download the full report for insights on:
Report length: 62 pages
Based on YPulse surveys of 1000 13-39-year-olds in the U.S., fielded in 2020 & 2021, and YPulse’s syndicated youth brand tracker data
Pro business users can access more brand data on Gen Z using the Pro Data dashboard