Shopping and Retail Report

In the wake of COVID, the shopping behaviors of young consumers were drastically altered, and last year our Shopping and Retail report revealed that young consumers were shopping online more than ever. But two years into the pandemic, with comfort levels around in-person activities increasing, the landscape is shifting once again. So is online shopping still the preference? Are young consumers shifting back to in-store shopping? And how are brands keeping up with online vs in-store shopping as young consumers move towards a ‘new normal’? From the role that shopping is playing in their lives to their preferences, realities, and...