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Shopping and Retail Report

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In the wake of COVID, the shopping behaviors of young consumers were drastically altered, and last year our Shopping and Retail report revealed that young consumers were shopping online more than ever. But two years into the pandemic, with comfort levels around in-person activities increasing, the landscape is shifting once again. So is online shopping still the preference? Are young consumers shifting back to in-store shopping? And how are brands keeping up with online vs in-store shopping as young consumers move towards a ‘new normal’?

From the role that shopping is playing in their lives to their preferences, realities, and the biggest differences between demos, this Shopping and Retail report reveals what brands need to know now.

Download the full report for insights on:

  • How Gen Z and Millennials navigate both online and in-store shopping, and what type of shopping they prefer the most
  • The importance of loyalty reward programs for Millennials, and how brands can peak the interests of Gen Z
  • How Millennial parents are budgeting and saving by opting for payment installment services, and why they are choosing pay in four payments

Report length: 14 pages

North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in June 2022

Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July 2022

Additional survey content for Pro users: Young people’s store preferences, their views on QR scanning, and their shopping experiences 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent

Recent years' reports on this topic

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North America
Western Europe