Aug 26 2020
Young consumers are shopping online more than ever, and for the first time in years of YPulse tracking, they prefer online shopping over in-store, and buying products over experiences. It is clear, the future of shopping is online, and because shopping is more emotionally charged than it has been in Gen Z and Millennials’ lifetimes, a desire for an engaging retail experience is being amplified.
This report dives into how shopping online has become more engaging than ever, what young consumers are most interested in when shopping online, and what shopping experiences they will be interested when in-store shopping becomes safe again.
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Report length: 12 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded July 2020
Additional survey content for Pro users: list the topics covered in the survey that aren’t in the report