NEW GEN Z 101: Unlock & Outlast Microtrends

Shopping & Retail Report

Aug 26 2020

Young consumers are shopping online more than ever, and for the first time in years of YPulse tracking, they prefer online shopping over in-store, and buying products over experiences. It is clear, the future of shopping is online, and because shopping is more emotionally charged than it has been in Gen Z and Millennials’ lifetimes, a desire for an engaging retail experience is being amplified.

This report dives into how shopping online has become more engaging than ever, what young consumers are most interested in when shopping online, and what shopping experiences they will be interested when in-store shopping becomes safe again.

Download the full report for insights on:

  • The massive shifts in shopping preferences and behavior caused by COVID
  • What young consumers are seeking in a shopping experience – online and off
  • How online shopping is changing to better engage young shoppers

Report length: 12 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded July 2020

Additional survey content for Pro users: list the topics covered in the survey that aren’t in the report

You might also like...

North America
What Is Wellness? Trend Report
Gen Z and Millennials have come a long way from a diet-driven wellness culture, but the...
North America
The Top 10 Retail Apps Gen Z and Millennials Are Using
Retail apps are the bottomless scroll feed of the online shopping world… TL;...
North America
Fashion Preference and Style Report
Trying to track with every #core and aesthetic trending on social media can feel like a...