Shopping & Retail Report

Gen Z and Millennial research, trends, and insights

Young consumers are shopping online more than ever, and for the first time in years of YPulse tracking, they prefer online shopping over in-store, and buying products over experiences. It is clear, the future of shopping is online, and because shopping is more emotionally charged than it has been in Gen Z and Millennials’ lifetimes, a desire for an engaging retail experience is being amplified. This report dives into how shopping online has become more engaging than ever, what young consumers are most interested in when shopping online, and what shopping experiences they will be interested when in-store shopping becomes safe again.

You might also like...

What Are the Biggest Fashion Trends Gen Z & Millennial Women Are Interested in Now?

Fashion has undoubtedly changed quickly this year, as COVID has sparked a slew of trend...

3 Signs Young Consumers Want the Holidays to Start Early in 2020

There are 100 days until Christmas, but three big signs that young consumers are game t...

Social Media Monitor & Marketing Report

Gen Z and Millennials are spending their time on different platforms—and the ways to en...