Behavioral REPORT

Shopping and Retail Report

With many physical stores closed down for a significant portion of last year, young consumers were motivated to online shop more than ever—and our Shopping and Retail report from 2020 revealed that they were preferring it to the in-store experience. This year’s Shopping and Retail report will check back in with Gen Z and Millennials’ preference for online versus in-store shopping in our current COVID phase, what are the deciding factors in their preference, and where they’re shopping most according to their actual behaviors.

  • Whether young consumers prefer to shop online or in-store post-COVID
  • The deciding factors on young consumers' preference for online and in-store shopping
  • Online shopping's biggest setbacks according to young consumers and the technology that is addressing these needs
  • The group that is most interested in loyalty and rewards programs, and what they want from these programs

Report length: 12 pages

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BEHAVIORAL REPORT
Shopping and Retail Report
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