With many physical stores closed down for a significant portion of last year, young consumers were motivated to online shop more than ever—and our Shopping and Retail report from 2020 revealed that they were preferring it to the in-store experience. This year’s Shopping and Retail report will check back in with Gen Z and Millennials’ preference for online versus in-store shopping in our current COVID phase, what are the deciding factors in their preference, and where they’re shopping most according to their actual behaviors.
Report length: 12 pages
Furnishing and decorating their spaces, which brands and channels they’re using, and what home ownership means to their generation.


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