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Music Report

YPulse’s 2021 Music Report indicated that the pandemic broadened young consumers’ music tastes encouraging them to branch out of their go-to genres. And while the pandemic is in the rearview mirror, Gen Z and Millennials continue to explore new and diverse music—specifically through social media. Not only are they listening to music, but they’re also using it to aid with mental wellness and self-expression.

In this year’s Music Report, YPulse will explore what platforms young consumers are using to discover new music, how music affects their overall livelihood, and the type of events that are making its way back into their lives.

Download the full report for further insights

  • What social media platforms young consumers use to listen to music
  • How young consumers use music as a form of self care
  • What's in store for live music concerts and festivals
  • Young consumers say music is how they express themselves
Report length: 18 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in October 2022. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2022

Additional survey content for Pro users: All streaming services young consumers use to listen to music, the music genre that young consumers rank as #1, how young consumers use music to increase their moods. 

Recent years' reports on this topic

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North America
Western Europe