The pandemic and its mandated lockdowns have significantly shifted young consumers’ media consumption—music included. Music marketing was already transforming pre-COVID and now that the virus has been “wreaking havoc” on the industry and shifting young consumers’ music listening habits, the transformation has been pushed forward. This report dives into the impacts COVID-19 has had to young people’s music consumption, including how they are discovering music, and whether virtual music events will outlast this pandemic. Download the full report for insights on: How COVID has changed young people’ listening habits, and how they listen Where Gen Z and Millennials are discovering...
