Get YPulse newsletters straight to your inbox, including daily Gen Z news and insights.

Music Report

Sep 30 2020

The pandemic and its mandated lockdowns have significantly shifted young consumers’ media consumption—music included. Music marketing was already transforming pre-COVID and now that the virus has been “wreaking havoc” on the industry and shifting young consumers’ music listening habits, the transformation has been pushed forward.

This report dives into the impacts COVID-19 has had to young people’s music consumption, including how they are discovering music, and whether virtual music events will outlast this pandemic.

Download the full report for insights on:

  • How COVID has changed young people’ listening habits, and how they listen
  • Where Gen Z and Millennials are discovering new music
  • How social platforms are changing music marketing
  • Young consumers’ current attitudes towards concerts and festivals, and digital events

 

Report length: 12 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded September 2020

 Additional survey content for Pro users: favorite music celebrity ranking, how many play instruments/make music, genres of music listened to, favorite streaming platform, the role of music in young peoples’ lives

 

You might also like...

Western Europe
WE Fitness Report
Earlier this year, young Europeans told YPulse that they were committed to improving th...
Western Europe
4 Brands Tapping TikTok to Reach Young Europeans
Having a TikTok marketing strategy is a must for brands trying to reach young Europ...
North America
We Need An American Girl Doll Who Is on The Viral List
TL;DR Instagram and TikTok are coming up with some wild American Girl doll...