Nearly two years into the pandemic, young people’s media consumption has changed significantly—and that includes music. Listening habits were already shifting before lockdowns, but now we’re seeing more reliance than ever on digital platforms for young people to discover and consume music, and for artists and brands to reach them.
This report dives into the impacts COVID has had on young people’s music consumption, how they are discovering new music now, and the platforms that are emerging as go-to spaces for music listening and marketing.
Report length: 13 pages
News consumption habits, which sources they trust, and how misinformation and media skepticism are shaping their worldview.
TV and entertainment viewing habits, which streaming services they’re subscribing to, and how their viewing habits are shifting.
