- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Music Report
In this year’s Music Report, YPulse will explore what platforms young consumers are using to discover new music, who (and what) is influencing their music choices, and the type of music events they want to attend.
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- Young consumers’ music listening habits and their go-to streaming services
- How music impacts their lives and improves their wellbeing
- Gen Z and Millennials thoughts on live music and livestream concerts
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Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded July 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July 2023.
Additional survey content for Pro users: The genres young consumers are listening to the most, what specific concerts they’ve been to in the last year, and what devices they are using most when listening to music.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.
Recent years' reports on this topic
- 2026Music Report
- 2025Music Report
- 2024Music Report
- 2022Music Report
- 2021Music Report
- 2020Music Report
- 2019Music Report
- 2018Music Report
- 2017Music Report