Halloween plans are on the horizon, and this year Gen Z and Millennials are planning to celebrate Halloween like they did pre-pandemic. The majority of young consumers agree that Halloween is a good time to be a kid again, and rushing into a new normal is the perfect time for 13-39-year-olds to relive their most memorable Halloween moments. But while it’s true young consumers are beginning to celebrate and decorate for Halloween as early as September 1st, they are also aware of their budgets due to inflation.
YPulse’s 2022 Halloween report will reexamine how young consumers are celebrating even with the impacts of inflation. How are young consumers celebrating? Are they buying costumes? What plans do they have in store this Halloween season? And how much is inflation impacting their Halloween budgets?
Download the full report for insights on:
- How Gen Z and Millennials are planning to celebrate Halloween this year
- What young consumers are planning to watch leading up to Halloween
- Whether young consumers are buying or making costumes, and the details that go into them
Report length: 16 pages
North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in August 2022
Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2022
Additional survey content for Pro users: How much young consumers are willing to spend on Halloween this year, what they expect to see from brands around Halloween-themed products/services, and the significance Halloween has on them.