Although the 2020 Halloween season was not cancelled, it did look different during the pandemic. This year, Gen Z is ready to celebrate the holiday socially, while Millennials plan to have more of a low-key celebration. But things could still be disrupted, as many say their plans are tentative thanks to COVID variants. YPulse’s 2021 Halloween report dives into how Gen Z and Millennials plan to celebrate the holiday with COVID still lingering, what traditions they’re keeping and changing, and how brands can contribute to the holiday.
Download the full report for insights on:
- How many young people are planning to celebrate Halloween despite COVID still being a threat
- If they will be spending more or less on Halloween this year
- What they want to see & hear from brands in regards to Halloween
Report length: 13 pages
Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in August & September 2021
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: How young people plan to dress up this year, additional information on what they are interested in doing to celebrate, and statements about their thoughts on the holiday.
