Halloween Report

Gen Z and Millennial research, trends, and insights

With a health crisis underway, some have wondered: Is Halloween 2020 cancelled? According to Gen Z and Millennials, it is most definitely still on—with some big changes of course. This year, 89% of young consumers tell YPulse they plan to celebrate Halloween, which is a minute drop from 91% in 2019. But while the vast majority still plan to commemorate the holiday in some way, they also want to be safe, meaning many of the traditions they love (trick-or-treating, Halloween events and parties) may no longer be possible. This report reveals how Halloween traditions will look different this year, what young consumers plan to spend on, and how brands can help young consumers get the most out of spooky season this year.

What’s in The Tables:

Halloween plans & spend

Halloween costumes

Halloween statements and attitudes

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