With a health crisis underway, some have wondered: Is Halloween 2020 cancelled? According to Gen Z and Millennials, it is most definitely still on—with some big changes of course. This year, 89% of young consumers tell YPulse they plan to celebrate Halloween, which is a minute drop from 91% in 2019. But while the vast majority...
- Report
- Behavioral
- Report
- Behavioral
North America
Halloween Report
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Recent years' reports on this topic
- 2022Halloween Report
- 2021WE Halloween Report
- 2021Halloween Report
- 2019Halloween Report