WE Halloween Report

The vast majority of young consumers in Western Europe say they celebrate Halloween, highlighting just how global this holiday has gone. What’s more, three-quarters say they’re planning on celebrating this year, despite COVID outbreaks, which could disrupt their plans. But young Europeans are still ready to celebrate, with Gen Z looking to get out of the house and Millennials looking to more low-key options. YPulse’s Western Europe Halloween report dives into how the different generations and regions plan to celebrate the holiday, what traditions they’re keeping, and what brands can do to reach them. Download the full report for insights...