The vast majority of young consumers in Western Europe say they celebrate Halloween, highlighting just how global this holiday has gone. What’s more, three-quarters say they’re planning on celebrating this year, despite COVID outbreaks, which could disrupt their plans. But young Europeans are still ready to celebrate, with Gen Z looking to get out of the house and Millennials looking to more low-key options. YPulse’s Western Europe Halloween report dives into how the different generations and regions plan to celebrate the holiday, what traditions they’re keeping, and what brands can do to reach them.
Download the full report for insights on:
- How many young Europeans are planning to celebrate Halloween despite COVID still being a threat
- If they will be spending more or less on Halloween this year
- What they want to see and hear from brands in regards to Halloween
Report length: 12 pages
Based on a survey of 1300 13-39-year-olds in the U.K., Germany, France, Italy, and Spain, fielded in August & September 2021
Additional survey content for Pro users: How young people plan to dress up this year, additional information on what they are interested in doing to celebrate, and statements about their thoughts on the holiday.
