Local / Global Citizenship Report

In 2018, YPulse explored young consumers’ growing interest in global trends and media in our Borderless Culture trend report. Because of the era of social media they have grown up in, Gen Z and Millennials have had unprecedented access to trends and conversations around the world. In the years that have followed, these gens have only continued to seek international entertainment and products as streaming services and social media continue to widen their lens on the world. As YPulse continues to expand our global coverage of young consumers, we’re exploring their perspectives within our new Local / Global Citizenship Behavioral Report. We’re exploring young people’s shifting views on their own country, their rising global citizenship, and how brands can tap their growing interest in international products and media. Download the full report for insights on: Their thoughts on America and whether societal issues are getting worse The influence of social media on making young people a citizen of the world What young consumers want from brands as they become...