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Local / Global Citizenship Report

Jun 08 2022

In 2018, YPulse explored young consumers’ growing interest in global trends and media in our Borderless Culture trend report. Because of the era of social media they have grown up in, Gen Z and Millennials have had unprecedented access to trends and conversations around the world. In the years that have followed, these gens have only continued to seek international entertainment and products as streaming services and social media continue to widen their lens on the world.

As YPulse continues to expand our global coverage of young consumers, we’re exploring their perspectives within our new Local / Global Citizenship Behavioral Report. We’re exploring young people’s shifting views on their own country, their rising global citizenship, and how brands can tap their growing interest in international products and media.

Download the full report for insights on:

  • Their thoughts on America and whether societal issues are getting worse
  • The influence of social media on making young people a citizen of the world
  • What young consumers want from brands as they become a global citizen

Report length: 14 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in May 2022

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: How young consumers  are celebrating the 4th of July this year, additional statements  on their opinions of international media and entertainment and how brands can cater towards the growing globalisation facing them. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent


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