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WE News Consumption and Trust Report

Jun 21 2022

Young Europeans are following the news to stay informed about the issues and causes they care about more, and with Gen Z and Millennials being a generation of activists they’re looking to stay informed and keeping up with the news because of their concern about the state of the world. But while they’re still relying on established news sources, social media platforms have become the main way for young people to stay up-to-date on the latest breaking news. So how are they finding social media in providing them the “truth,” and how do they feel about false information on these platforms?

Download the full report for insights on:

  • How many Gen Z and Millennials within Western Europe are keeping up with the news (including global news) and why
  • The sources they are using most to get their news and how much they trust them
  • How brands can help Millennial parents get access of more kid-friendly news content

Report length: 14 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in May 2022.

Additional survey content for Pro users: specific news channels , shows, and social platforms young Europeans trust most for accurate information, how they’re still using traditional media sources, and how they feel about paying for news content.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Country, Urban/Rural Status, LGBTQ+, and Parent.



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