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Biggest YScore+ Rises and Falls of 2022 Special Report

2022 was a new era for brands and young consumers. As Gen Z and Millennials created a new normal for themselves, massive competition for their attention became somehow more intense.

Using YPulse’s exclusive youth brand tracker, this special report is an in-depth analysis of the brands that saw the biggest rises and falls in YScore+ this year—and why. Putting their brand affinity in context, we dig deep to uncover the influence behind how brands are winning and losing ground with Gen Z and Millennials.

Download the full report for further insights

  • The top YScore+ brands among 13-39-year-olds, Gen Z, and Millennials
  • The brands that saw the top rises and falls in YScore+ over the last year
  • Individual brand analysis on why brands are rising or falling among these young gens; using brand tracker diagnostics
Report length: 25 pages. Based on YPulse surveys of 13-39-year-olds in North America & YPulse’s syndicated youth brand tracker data

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North America