2022 was a new era for brands and young consumers. As Gen Z and Millennials created a new normal for themselves, massive competition for their attention became somehow more intense.
Using YPulse’s exclusive youth Brand Tracker, this special report is an in-depth analysis of the brands that saw the biggest rises and falls in YScore+ this year—and why. Putting their brand affinity in context, we dig deep to uncover the influence behind how brands are winning and losing ground with Gen Z and Millennials.
Report Length: 25 pages. Based on YPulse surveys of 13-39-year-olds in North America & YPulse’s syndicated youth Brand Tracker data


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