Biggest YScore+ Rises and Falls of 2022 Special Report
2022 was a new era for brands and young consumers. As Gen Z and Millennials created a new normal for themselves, massive competition for their attention became somehow more intense.
Using YPulse’s exclusive youth brand tracker, this special report is an in-depth analysis of the brands that saw the biggest rises and falls in YScore+ this year—and why. Putting their brand affinity in context, we dig deep to uncover the influence behind how brands are winning and losing ground with Gen Z and Millennials.
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- The top YScore+ brands among 13-39-year-olds, Gen Z, and Millennials
- The brands that saw the top rises and falls in YScore+ over the last year
- Individual brand analysis on why brands are rising or falling among these young gens; using brand tracker diagnostics