NEW GEN Z 101: Unlock & Outlast Microtrends

Biggest YScore+ Rises and Falls of 2021 Special Report

Dec 21 2021

Using YPulse’s exclusive youth brand tracker, this special report is an in-depth analysis of the brands that saw the biggest rises and falls in YScore+ this year—and why. Putting their brand affinity in context, we dig deep to uncover the influence behind how brands are winning and losing ground with Gen Z and Millennials.

Download the full report for insights on:

  • The top YScore+ brands among 13-39-year-olds, Gen Z, and Millennials
  • The brands the saw the top rises and falls in YScore+ over the last year
  • Individual brand analysis on why brands are rising or falling among these young gens; using brand tracker diagnostics

Report length: 39 pages

Based on YPulse surveys of 1450 13-39-year-olds in the U.S., fielded in 2020 & 2021, and YPulse’s syndicated youth brand tracker data

Pro business users can access more brand data on BIPOC young people using the Pro Data dashboard

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