Dec 21 2021
Using YPulse’s exclusive youth brand tracker, this special report is an in-depth analysis of the brands that saw the biggest rises and falls in YScore+ this year—and why. Putting their brand affinity in context, we dig deep to uncover the influence behind how brands are winning and losing ground with Gen Z and Millennials.
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Report length: 39 pages
Based on YPulse surveys of 1450 13-39-year-olds in the U.S., fielded in 2020 & 2021, and YPulse’s syndicated youth brand tracker data
Pro business users can access more brand data on BIPOC young people using the Pro Data dashboard